one off hospitality
social media content
managed all aspects of social media content creation including shooting photography and short form video, creating in-feed and story content, managing calendars, and handling day to day interactions across all accounts. brands included avec, bar avec, Big Star, Big Star Mariscos, the Publican, Publican Quality Bread, Publican Quality Meats, the Violet Hour and One Off Hospitality.
graphics & promotional materials
created a range of email campaigns, digital and print collateral utilized in 11 stores.
george street photo
content
calendars
created marketing content calendars including all relevant materials for email blasts and drip campaigns, blogs, and multiple social media media platforms.
curated and optimized materials including images, graphics, creative briefs and copy for timely execution.
finalized content was uploaded into respective programs and platforms for publication no later than 1-2 weeks in advance of scheduled posting times.
blog content
created three blog posts weekly to provide inspiration and useful tips for prospective clients.
optimized images for web and social use, wrote relevant copy, built web pages and optimized SEO.
created bit.ly links for all corresponding social posts to track conversions of social users into unique page visitors.
#withlovefromGS giveaway
created campaigns targeting newly engaged couples which generated leads for engagement photography sessions as well as wedding photography & videography packages.
created graphics and content for blog posts, landing pages, email blasts, and social media.
borrowing magnolia
web brand identity
created an all new brand identity to present a more whimsical, luxurious, elegant and modern bridal aesthetic.
created simple and elegant e-commerce photography for all products to create a uniform look throughout site.
built entirely new website interface and client backend portal for dress owners to track products sales, rentals and earnings, and prospective buyers to see try-ons, purchases and additional available products respectively.
created ‘myfit’ program to instantly match brides with all inventory available to their exact measurements while creating a more personal shopping experience.
instagram stories
created ‘stories’ at first introduction of new feature to promote daily life and culture and ‘behind the scenes’ looks into the brand.
integrated storefront
created a mobile integrated storefront through Facebook and Instagram to directly link products for purchase from social pages to Borrowing Magnolia website.
mobile storefront generated higher web traffic and instantaneous product sales.
warehouse sale materials
created landing page to promote warehouse sale to local clients.
landing page was embedded with scheduling tools to create appointments and link brides personal measurements, selected gowns for try-ons, and additional available gowns.
created additional marketing materials for use through social media advertisements, flyers and email blast campaigns.
blessons x chicago marathon
photo assets for use in web and email blasts for local chicago charity her blessons for women
